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Cokesbury

Corporate Designing Religion

Transforming the Visual Identities of Religious Institutions in the Digital Era
  • By Graham Wiseman
$73.99
($82.95)
Product Description
Design professionalism interwoven with strategic marketing skills and advances in the technologies of digital communication are changing the interface and conceivably the future image of religious institutions. How and to what extent does corporate design influence the identity of religious institutions in the digital era? Six denominational case studies, including multifaith, in Europe were investigated. The concluding hypotheses outline principal response indicators, supplemented by a Religious Branding Compass, to assist in identifying the religious institutions' visual identity projections.
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  • Kit components
    The following items and their quantities are included in the kit product: Corporate Designing Religion

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  • Additional Details
    Product Specs
    • SKU: 9783643912411
    • ISBN 13: 9783643912411
    • Publication Date: 10/18/2023
    • Format: Paperback
    • Author: Graham Wiseman

     
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